3 HOMEPAGE Mistakes That KILL First Impressions And CRUSH Shopify Sales

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Your homepage is often the first touchpoint for new visitors, but many Shopify brands unknowingly treat it like a generic placeholder. Cluttered navigation, confusing value propositions, slow-loading banners, and missing CTAs are just a few of the mistakes that instantly create doubt. First impressions form within seconds, and if your homepage doesn’t immediately communicate trust and clarity, you’ve already lost the sale.

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