How One CTA Placement Boosted Shopify Add-to-Cart Rate by 213%

The New Shopify Product Page Formula for 2025

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Your call-to-action (CTA) placement on a Shopify product page can make or break conversions. In one optimization test, simply repositioning the CTA button led to a 213% increase in add-to-cart rate. Most stores either bury their CTA too far down the page or don’t make it stand out enough for mobile users, which results in lost sales opportunities.

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