Emissary

Top-Rated Shopify CRO Agency

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Emissary

Shopify CRO Calculator

Shopify CRO Calculator

Estimate the revenue you're currently leaving on the table and see how much more you could be making.

Your Numbers

Your Target Conversion Rate:
%
Your Current Conversion Rate:
%
Your Monthly Store Visitors:
Your Store Revenue:
$
Your Current AOV:
$
Your Target AOV:
$

The Impact

1

Conversion Rate Increase

2% → 3.5% = +75%

2

AOV Increase

$40$70 = +75%

3

Order Rate Increase

73,000 × 3.5% = 2,555+

4

Revenue: Current → New

$58,400$178,850+

Your New Projected Revenue

$178,850

/ month

|

$2,146,200

/ year

How the Calculations Work

Every number above is derived from four inputs: monthly visitors, current conversion rate (CVR), current average order value (AOV), and your target CVR & AOV. Here's the exact math.

Current Monthly Orders

Visitors × (Current CVR ÷ 100)

e.g. 73,000 × (2% ÷ 100) = 1,460 orders / mo

New Monthly Orders

Visitors × (Target CVR ÷ 100)

e.g. 73,000 × (3.5% ÷ 100) = 2,555 orders / mo

Current Monthly Revenue

Current Orders × Current AOV

e.g. 1,460 × $40 = $58,400 / mo

New Monthly Revenue

New Orders × Target AOV

e.g. 2,555 × $70 = $178,850 / mo

Monthly Revenue Increase

New Revenue − Current Revenue

e.g. $178,850 − $58,400 = $120,450 / mo

Yearly Revenue Increase

Monthly Revenue Increase × 12

e.g. $120,450 × 12 = $1,445,400 / yr

CVR Lift %

((Target CVR − Current CVR) ÷ Current CVR) × 100

e.g. ((3.5 − 2) ÷ 2) × 100 = +75% lift

AOV Lift %

((Target AOV − Current AOV) ÷ Current AOV) × 100

e.g. (($70 − $40) ÷ $40) × 100 = +75% lift

A note on assumptions

These numbers assume your traffic quality, product mix, and price points remain stable, and that your CVR and AOV improvements compound linearly with your existing visitor volume. In practice CRO wins tend to amplify as cart, checkout, and AOV systems are layered on top of one another. This calculator is a conservative directional forecast — not a guarantee. For a precise audit of your store, request a free CRO audit below.

Want Us To Hit These Numbers For You?

Our calendar is fully booked through the rest of the year. To see if your brand qualifies for a slot, reach out on Instagram and we'll personally review your store.

 
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@theemissarycro

Topics covered on this page

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Built by a team the industry trusts.

8 consecutive years of award nominations, 1,000+ specialists across CRO, design, development and analytics, and the only Shopify Plus partner top-rated on Trustpilot.

Awards

8 yrs nominated

Nominated 8 years in a row across top CRO, design and Shopify ecosystem awards — G2, Trustpilot, and industry recognition from the most trusted review platforms.

G2 Top 50
Trustpilot
Trustpilot
Trustpilot
Award

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#1 on Shopify

The #1 rated CRO agency for the Shopify ecosystem — Shopify Plus Partner, Trustpilot 4.9★, and trusted by billion-dollar DTC brands.

Shopify
Shopify
Plus Partner since 2012
14 yrs
Klaviyo
Klaviyo
Partner since 2014
12 yrs
Recharge
Recharge
Partner since 2016
10 yrs

Trust

4.9 / 5.0

200+ verified reviews — every result is auditable on Trustpilot. No ghost-written testimonials, no inflated logos.

Trustpilot
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1,000+ Team

Based in Colorful Colorado

Over 1,000 specialists across CRO strategy, UX research, conversion copywriting, design, Shopify development, Klaviyo and analytics — built into one white-glove delivery engine.

1,000+
Team members
+1k
14
Years in market
$5.7B+
Revenue generated
3,000+
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